Apple's Success

Mac is the New Leader in Technology and this is why:

1. In May 2010, Apple officially became the most dominant technology company in the world (Tweney, 2010).  What started off as once a small company has slowly become one of the most influential companies in not only the United States but the world as well. It recently became the leader in computers, MP3 players, smart phones and music. With a company worth of $241.5 billion dollars, its annual revenue stacked up to be somewhere near $42.9 billion in 2009 (Tweney, 2010). Due to their abilities to connect with and draw in consumers, Apple is on the pinnacle of their success.  They have found the key to marketing and making their products the most up-to-date and hottest items available.  Apple is looking to grow and only become more innovated in the future.  
2. Marketing is answer. Don Reisiger (2007) of Cnet news described Apple as “ahead of its time.”  Apple has hit the market by storm and they have done so in some of the most unique and ingenious ways.  Most companies try to make a whole bunch of brands and products, while Apple focuses on just a few (Schumacher, 2009).  This gives Apple the advantage of making one product the best rather than making numerous products mediocre. One of Apple’s goals is to put simplicity in their products (Schumacher, 2009). These one of a kind products allow Apple to invent high quality merchandise.  Apple’s products are making headlines too.  Apple is responsible for 12 percent of all technology news stories (Chazin, 2010).  When you are able to make headlines, your recognition usually goes up.  Since Apple is being talked about more and more, their popularity is only rising.
3. Apple is showing their intelligence by aiming towards a certain buyer: Everyone.  Apple products are for anyone at any age, especially the product that made the company famous, the iPod. Their commercials with the black outlined people dancing shows that anyone of any age or ethnicity can be part of the trend.  Their biggest buyers are teens and young adults.  According the Anastasia Goodstein (2007) of Bloomberg Businessweek, this is one of the big reasons why Apple is so successful.  “Teens and young adults are all about trends and they made Apple one of them” said Goodstein (2007).  Teens and young adults, including myself, love music and Apple made music easier to access.  The feature of buying one song for 99 cents made the iPod more of a hit (Goodstein, 2007). Close to 82 percent of high school students that do own a MP3 player have an iPod (Goodstein, 2007).  What is the best part for Apple?  People made the iPod its own trend, which only helped Apple and gave them less work.
4. The Apple brand has all the ramifications it needs in order to be a successful business, including their brand name.  When someone wants to buy a product from a company, they want to be able to show off the name.  If a company has a bad brand, they will be unsuccessful.  Apple grew because not only did people fell in love with their products, but also their brand as well.
5. Apple has gone a long way to get where they are today.  Through marketing, their brand name, and their products, Apple has made itself the company young entrepreneurs aspire to own one day.  Their ability of design and connecting with consumers is unlike any other.  Their products are one of a kind.  All of these factors contribute to Apple being the second most valued company in the entire world.  That is why Apple is now the new leader in technology.

Chazin, S. (2010, September 27). Apple marketing generates the most news. Retrieved October 6, 2010 from http://technoguide.typepad.com/

Goodstein, A. (2007). Teen marketing: apple's the master. Bloomberg Businessweek, Retrieved October 6, 2010 fromhttp://www.businessweek.com/technology/content/aug2007/tc20070815_636359.htm

Reisinger, D. (2007). The main reason for apple's success: recognition of the importance of the home read more: http://news.cnet.com/8301-13506_3-9734035-17.html#ixzz11iz8npbm. Cnet News, Retrieved October 6, 2010, from http://news.cnet.com/8301-13506_3-9734035-17.html

Tweney, D.F. (2010). Apple passes microsoft as world’s largest tech company read more http://www.wired.com/epicenter/2010/05/apple-passes-microsoft/#ixzz11j0ppak0. Epicenter, Retrieved October 2, 2010 from http://www.wired.com/epicenter/2010/05/apple-passes-microsoft/

 

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